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Japanese City Pop Is Nostalgia Fuel for Our Time

Three decades later, a once-forgotten genre is now the coolest thing on YouTube

The Fake Boyfriends and Girlfriends of ‘Supportive ASMR’

For some, it’s creepy. For others, it’s cathartic. And for the young men and women who whisper sweet nothings on YouTube, it’s a strange new job.

The Guy Making ASMR Out of Military Rations Is a Respite From Uncertain War

On YouTube, Steve1989’s food reviews are as soothing and poignant as Bob Ross

The ‘Star Wars’ YouTuber Whose Claim to Fame Is Getting Everything Wrong

Mike Zeroh’s known for relentless video production revealing deeply sourced inside information from Disney and Lucasfilm (allegedly). Does it matter if it’s all a scam?