Style & Beauty

My Dad Was Right: You’re Gonna Wish You Wore Long Underwear

Midwestern sports dads are your pandemic winter style icons

The World of Instagram Menswear Is a ‘Matrix’ Illusion

My trendy floral button-down is part of a massive drop-shipping enterprise that rebrands cheap, Chinese-made threads as trendy Instagram fashion. Is it a scam? Or just capitalism working as designed?

What the Trendy New Wave of Surf Wear Is Really All About

Who decides a $200 hoodie is ‘surf wear’ when real surfers wear wetsuits?

How Do Lids (and Other Places That Just Sell Hats) Stay Open?

The profit margins aren’t that big after all the licensing deals, but it’s still a billion-dollar industry