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Understanding the Rise of the Meme Musician

In an industry where making it big relies on relentless touring and the luck of the draw, some musicians are opting to film parodies and commentary from the comfort of their bedrooms, instead

Japanese City Pop Is Nostalgia Fuel for Our Time

Three decades later, a once-forgotten genre is now the coolest thing on YouTube

The Fake Boyfriends and Girlfriends of ‘Supportive ASMR’

For some, it’s creepy. For others, it’s cathartic. And for the young men and women who whisper sweet nothings on YouTube, it’s a strange new job.

The Guy Making ASMR Out of Military Rations Is a Respite From Uncertain War

On YouTube, Steve1989’s food reviews are as soothing and poignant as Bob Ross