marketing
Is the Kool-Aid Man the Pitcher or the Liquid? Now We Know
The voice of the Kool-Aid Man, a pastor and an evolutionary biologist weigh in on our age’s most pressing chicken-or-egg scenario
A Drink Called ‘Cronk’ Gave Us the 19th Century’s Funniest Ads
It did not, however, invent depression advertising
The Ghostwriters Crafting Black Lives Matter Statements for Newly Woke Brands
Why do all those statements sound the same? And what’s it like to be the ones actually writing them for an out-of-touch millionaire boss?
Canceling Racist Mascots Isn’t New — Just Ask the ‘Frito Bandito’
The only thing we have to lose is a bunch of embarrassing, offensive logos
