marketing
Ban Santa from Any Commercial Intended for an Adult
I’m a grown man, I don’t need a large magical elf from the North Pole to help me decide whether or not I should buy a Chevy
Catching Up With Micah Kanters, the Mazda ‘Zoom-Zoom’ Kid
He was the face that launched 1,000 sedans. Now he’s a 31-year-old lawyer. What made Micah Kanters take the road less traveled?
The Quest for ‘Authenticity’ in Marketing Is an Absurd, Impossible Dream
Businesses can’t sell us on the idea of authenticity if they don’t know what it really means. And once they do know what it means, then they REALLY can’t sell it.
The True Story Behind Adidas’ ‘All Day I Dream About Sex’ (And Other Bogus Brand Acronyms)
Adidas has been dreaming about sex for over 40 years, Fords have been ‘Fixed Or Repaired Daily’ for 60. Even Spam has a backronym, dating from WWII. But are any of them real?
