marketing
How Remington’s Hyper Masculine Advertising Became Its Undoing
The Sandy Hook parents agreed on a settlement with the iconic gun manufacturer after arguing that the company's marketing specifically targeted young men such as Adam Lanza with slogans like, ‘Consider your man card reissued’
The Wild, Coke-Fueled Health Claims of Coca-Cola’s Earliest Ad Campaigns
Back in the 1880s, when Coke included roughly one-fifth a line of actual cocaine, its marketing promised a wonder tonic that could cure alcoholism, quickly build muscle and soothe heart trouble
Does Verizon Know What ‘The Cable Guy’ Is About?
I dunno, maybe promoting 5G with a Super Bowl ad referencing a dark comedy about television’s corrosive influence isn’t such a good idea
Do Not Attempt to Out-Pizza the Hut
On the folly and hubris of challenging a mediocre fast-food chain
