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‘Military Grade’ Is Just Military-Grade Marketing Bullshit
In the armed forces, ‘military grade’ isn’t the best — it’s the cheapest stuff that gets the job done. When the phrase is on a Ford or an iPhone case, real soldiers laugh their heads off
Can a Campaign Slogan Ever Be More Than the Usual Bullshit Spin?
Politicians’ one-line pitches can be whimsical, wide of the mark and often plain weird — but whether they’re fooling anyone is another matter
After Six Decades, It’s Finally Time for Us to Call Mr. Clean Daddy
No other figure can speak to a 2020 in quarantine quite like the buff, well-groomed, sexually ambiguous cleaning mascot
Why Don’t We See Commercials for Jock Itch Medication Anymore?
The folks at Lotrimin are surely aware that there’s a deep, yearning need for this brand of content
