The Multimillion-Dollar Hydration Hypefest Is Built on Bullshit

Yes, water is good for you. But the guys profiting off hydration trackers based an industry on clickbait pseudoscience

YouTubers Are Donating Their Ad Revenue to Black Lives Matter Organizations

Budding beauty influencer Zoe Amira found a free, extremely online way to raise money for BLM — and now, many others are following her lead

The Travel Influencers Are Indoor Kids Now

The Instagram-famous adventurers must suddenly take stock of their lifestyle and their content. Is that such a bad thing?

An Influencer’s Guide to Making a Summery Instagram From Quarantine

No pool parties? Empty beaches? CANCELLED MUSIC FESTIVALS!? How in the hell are we supposed to get our likes this summer?