influencer

The Fake Strongmen of Instagram

The weights are phony, but the money is real

TikTok Star Isodope Is the World’s First Nuclear Energy Influencer

Al Gore wants what Isodope has. The world needs a fresh look at global warming — and this Brazilian model is delivering

Gig-Economy Influencers Are Helping Uber and Lyft Exploit Their Drivers

YouTubers claim they’re helping rideshare drivers by providing a cheat sheet to maximize earnings. But they’re also complicit in a multimillion-dollar push to deny employment benefits

The Multimillion-Dollar Hydration Hypefest Is Built on Bullshit

Yes, water is good for you. But the guys profiting off hydration trackers based an industry on clickbait pseudoscience