Diet Coke Exists Because Men Thought Tab Was Too ‘Girly’

The Coca-Cola Company’s marketing was so effective at winning over female consumers with its original diet soda — Tab — that when it wanted to broaden the market to men, it had to create a whole new drink

The Wild, Coke-Fueled Health Claims of Coca-Cola’s Earliest Ad Campaigns

Back in the 1880s, when Coke included roughly one-fifth a line of actual cocaine, its marketing promised a wonder tonic that could cure alcoholism, quickly build muscle and soothe heart trouble

What’s in This?: The New Coke Zero

All nine ingredients in this newly renovated sugar-less soda, explained (yep, even acesulfame potassium)

Five Lies You’ve Been Told About Soda

What the fuck actually *is* cola? And is Pepsi really the choice of a new generation? Let’s find out the truth.