branding

The Cult of the Domino’s Logo

Pizza Hut has a dumb-looking roof as its trademark image. The Papa John’s design barely exists — it’s just the name of a racist guy who doesn’t…

How ‘& Sons’ Became a Retail Trope — and the Cruelest Lie in Branding

In 2015, the British government was forced to pay £8.8 million to Taylor & Sons when the Welsh engineering firm went into liquidation, and in…