branding

Can This Tech Firm Predict Hollywood’s Next Serial Abuser?

“The three most believable personalities are God, Walter Cronkite and Bill Cosby,” Anthony Tortorici, the director of public relations at Coca-Cola, told Black Enterprise magazine…

The Cult of the Domino’s Logo

Pizza Hut has a dumb-looking roof as its trademark image. The Papa John’s design barely exists — it’s just the name of a racist guy who doesn’t…

How ‘& Sons’ Became a Retail Trope — and the Cruelest Lie in Branding

In 2015, the British government was forced to pay £8.8 million to Taylor & Sons when the Welsh engineering firm went into liquidation, and in…