branding

How Chubbies Became the Poster Shorts for Corporate Pinkwashing

Mickey Lukens Jr., a 27-year-old corporate media specialist from Orlando, was confused. Chubbies, a menswear brand known for American Flag prints and frat-bro-approved short shorts,…

There’s a Hilarious Ongoing Meme War Between Ford and Chevy Truck Owners

Though the rural town of Ravenel, South Carolina, contains only 799 households, their Ford and Chevy dealerships got into a billboard battle in March that…

How Fiji Water Became the Most Memed H20 on Earth

Don’t ask me why, but when I’m about to board a plane — an event that mostly afflicts me with dread and sublimated rage —…

Can This Tech Firm Predict Hollywood’s Next Serial Abuser?

“The three most believable personalities are God, Walter Cronkite and Bill Cosby,” Anthony Tortorici, the director of public relations at Coca-Cola, told Black Enterprise magazine…