branding
What Exactly Am I Getting from a ‘Heritage’ Brand?
Age? Quality? Luxury? The term has come to mean a lot of different things over the last couple of decades. But is it any more than marketing jargon?
The Quest for ‘Authenticity’ in Marketing Is an Absurd, Impossible Dream
Businesses can’t sell us on the idea of authenticity if they don’t know what it really means. And once they do know what it means, then they REALLY can’t sell it.
The True Story Behind Adidas’ ‘All Day I Dream About Sex’ (And Other Bogus Brand Acronyms)
Adidas has been dreaming about sex for over 40 years, Fords have been ‘Fixed Or Repaired Daily’ for 60. Even Spam has a backronym, dating from WWII. But are any of them real?
The Problematic Legacy of Mr. Peanut, Gay Capitalist
Out and proud or not, Mr. Peanut lived for a century as a slave-trading aristocrat, selling his fellow legumes to a gruesome death by mastication
