Businesses can’t sell us on the idea of authenticity if they don’t know what it really means. And once they do know what it means, then they REALLY can’t sell it.
Adidas has been dreaming about sex for over 40 years, Fords have been ‘Fixed Or Repaired Daily’ for 60. Even Spam has a backronym, dating from WWII. But are any of them real?
Out and proud or not, Mr. Peanut lived for a century as a slave-trading aristocrat, selling his fellow legumes to a gruesome death by mastication