branding

The Problematic Legacy of Mr. Peanut, Gay Capitalist

Out and proud or not, Mr. Peanut has lived for a century as a slave-trading aristocrat, selling his fellow legumes to a gruesome death by mastication

How Chubbies Became the Poster Shorts for Corporate Pinkwashing

It all started with a pair of rainbow short shorts and a curious lack of a Pride Month donation pledge

There’s a Hilarious Ongoing Meme War Between Ford and Chevy Truck Owners

After all, there’s nothing more American than a brand rivalry exploited for capitalism

How Fiji Water Became the Most Memed H20 on Earth

The Fiji fandom emerged from an online subculture known as vaporwave, which encompasses a soft aesthetic of chill electronica, surrealist glitch, ’80s- and ’90s-era tech, Japanese text and neon