marketing

The Most Sinister Cigarette Promotion of All Time

Inside the Marlboro Miles marketing campaign — and the dark history behind today’s popular vintage Marlboro merch

The Marketing Magic Behind Every Great Action Figure Commercial

What’s the secret sauce? An excitable kid named Brent going absolutely nuts over ‘Star Wars,’ ‘G.I. Joe’ and ‘Transformers’ toys

Ban Santa from Any Commercial Intended for an Adult

I’m a grown man, I don’t need a large magical elf from the North Pole to help me decide whether or not I should buy a Chevy

Catching Up With Micah Kanters, the Mazda ‘Zoom-Zoom’ Kid

He was the face that launched 1,000 sedans. Now he’s a 31-year-old lawyer. What made Micah Kanters take the road less traveled?