influencer

The Underground Economy of Influencer Fitness Plans

Fitness influencers’ branded weightlifting programs sell for a premium. Or at least they did — before a mysterious leaker gave it all away online

Why Do People Hate Private Meme Pages?

As massive meme page GrapeJuiceBoys explains, following is the only way to keep the page alive

Munchausen by Internet: The Fraught World of Chronic Illness Influencers

r/IllnessFakers is committed to outing people faking their sickness on Instagram. But does anyone actually know the truth?

Lil Mayo Isn’t the Alien Instagram Influencer We Want. He’s the Alien Instagram Influencer We Need.

He doesn't just represent our urge to storm #Area51, he represents the way we think of liberation more generally