advertising

Not-So-Soft: When ‘BattleTanx’ Declared War on Snuggle Bear

One of the best video game commercials ever made, it spawned a series of lawsuits over its violent treatment of the adorable, laundry-loving bear

The Origin Story of the Zoloft Sad Blob, a Clinically Depressed Icon

Psychiatrists and the creator of the Sad Blob explain its humble origins and massive impact

The Bizarrely ‘Sexy’ History of Game Boy Ads

Sex sells — even when it comes to ‘Tetris’

The Slick Endeavor to Disrupt Big Lube

Lubricant is sexy, fun and for every body — so why is its marketing still so dry? A sleeker, gender-neutral brand aims to remove the friction and thrust the biz into the 21st century