The Marketing Magic Behind Every Great Action Figure Commercial

What’s the secret sauce? An excitable kid named Brent going absolutely nuts over ‘Star Wars,’ ‘G.I. Joe’ and ‘Transformers’ toys

The Insane True Story of the Cabbage Patch Doll Riots

In 1983, the craze over the children’s toy led to violence — and became the precursor to every Black Friday anarchy event to come

Why Are Legos So Freaking Expensive?

You’re asking $160 or more for the Millennium Falcon? You’re braver than I thought.

The Tough Guys Fighting Anxiety and Depression With Their Stuffed Animals

Stuffies are great grounding tools for anyone — not just kids