The Multimillion-Dollar Hydration Hypefest Is Built on Bullshit

Yes, water is good for you. But the guys profiting off hydration trackers based an industry on clickbait pseudoscience

Chlorophyll Is TikTok’s Latest Health Hack

People are promoting the benefits of drinking daily chlorophyll supplements, but what can the pigment responsible for photosynthesis actually do for a human?

How Sexy Willy Wonka Took Over TikTok, as Told by the Man Himself

‘It started out very wholesome and then it shifted to thirst-trap Willy Wonka dancing. There’s nothing that Willy Wonka might not do on TikTok.’

Why Zoomers Are Obsessed With Cottagecore

The young and hip obsess over the fantasy of a simple domestic life in a rural town. Is it a protest of capitalism? A return to old, problematic traditions? Or are we all freaking out over nothing?