Early marketing efforts leaned much harder on the soft drink’s alleged abilities to calm indigestion and stomach aches as opposed to Super Halftime shows and Beyonce. The thing is, it might never have had contained the eponymous ingredient to do so
Long before it was the stuff of gamers and X-Game athletes, Mountain Dew was an illicit corn whiskey fashioned from homemade stills deep in the backwoods of Appalachia
Originally devised by Pepsi in the 1990s as the ultimate representation of the American alpha male, he’s making a comeback with internet lotharios hellbent on making him a sex symbol
What the fuck actually *is* cola? And is Pepsi really the choice of a new generation? Let’s find out the truth.