Originally devised by Pepsi in the 1990s as the ultimate representation of the American alpha male, he’s making a comeback with internet lotharios hellbent on making him a sex symbol
What the fuck actually *is* cola? And is Pepsi really the choice of a new generation? Let’s find out the truth.
What do the Space Race, Nixon, Khrushchev, Russian fast-food workers with venereal disease and the mujahideen have in common? They’re all part of this insane true story that’s been lost to history