The World of Instagram Menswear Is a ‘Matrix’ Illusion

My trendy floral button-down is part of a massive drop-shipping enterprise that rebrands cheap, Chinese-made threads as trendy Instagram fashion. Is it a scam? Or just capitalism working as designed?

What the Trendy New Wave of Surf Wear Is Really All About

Who decides a $200 hoodie is ‘surf wear’ when real surfers wear wetsuits?

George Washington Hair Is the New Pandemic Vibe

Quarantine daddies are looking more and more like Founding Fathers. But if you wanna grow out your hair, you’re gonna have to rock the powdered-wig look

This Pink Nike Sweatshirt Is About to Be Everywhere

Gays are suddenly dressing like Barbie’s Malibu Dreamhouse. What can quarantine fashion tell us about the future of menswear?