The Naked, Balding CEO Taking Aim at Big Laundry

Can a pod actually save America? A stripped-down chat with Jonathan Propper, the nude man in the viral Dropps ad, about the eco-friendly future of washing clothes

Wait, What Does ‘Fresh’ Even Smell Like?

Fresh scents are a real thing, but ‘fresh’ scent is a lie

What We Talk About When We Talk About Eating Tide Pods

At the heart of the once-popular meme lies an acknowledgement that really, we’re all shoveling down a bunch of unnecessary crap that no one actually needs

The Spotless Economics of Laundromats

How do these no-frills businesses work? And why do landlords insist on putting machines that cost money into your building’s laundry room?