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Inside the Colorful World of Rainbowcore

Becoming a human rainbow is one way to cope with our increasingly bleak world

They shine bright in a dull, dreary world. They call Froot Loops fashion. They live through the lens of a kaleidoscope. They are “Rainbowcore,” a lifestyle in which participants present themselves as human rainbows, making colorful style choices to illuminate the drab world around them.

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Artist culture is getting a sale from one of your artist friends and then using that same money to buy from their shop ? I love supporting all my artist friends and I hope that you support your artist friends too! ?? Also p.s. Enzo was so sweet to help me take this pic because my tripod broke and I think he did a really great job!!! So proud of my little nugget ? ⭒☆━━━━━━━━━━━━━━━☆⭒ ❤️Octopus Hairclip- @miss.octopie ?Hairclips + Necklace- @shopcandytrap ?Earrings- @sunshinedimension ?Circular Necklace- @sugarpopparty ?Tee- @fairy_space ?Skirt- @goodfortuneshop @keicollective ?Art on the wall- @viviendoenelmundomaterial ❤️Smiley Face Backpack- @eggliencreations ⭒☆━━━━━━━━━━━━━━━☆⭒ #decorafashion #decorakei #jfashion #harajukufashion #shopsmall #supportartists #shopsmallbusiness #harajukustyle #kidcore #rainbowcore #rainbowlady #rainbowaesthetic

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If you think it seems childish, Rainbowcore disciples would gleefully agree — bending style norms is kind of the point. Join us as we chase rainbows to the pot of glittery gold that is Rainbowcore fashion.

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asksjdhkwjwwb I look like a goldfish here buuuuuuuuut guess what it’s my birthday today!! ??? thank you to everyone’s kind birthday wishes so far, sending a huge virtual hug from me to all of you!!! ?? ⭒☆━━━━━━━━━━━━━━━☆⭒ On a more serious note, I’ve been thinking a lot about aging and how ageism is so prevalent in our society especially in the fashion world. I get a lot of comments on one end of the spectrum saying that they’re surprised that I’m a 25 year old mom bc of how young I look I guess (?) and on the other end I get harassed by people saying that I shouldn’t be wearing what I wear because I am “old” and that I need to “grow up”. I feel like we’ve all been taught some twisted things about aging but I’m glad that I’ve learned better and challenged those ideas instead of giving in. All I’m trying to get at is that growing up doesn’t mean that you don’t have to grow out of the things you like, you can still wear colorful clothes, you can still watch anime, you can still collect Keroppi plushies. Remember that you shouldn’t link your value or anyone else’s value to your/their age. Life does not end after becoming an adult (quite the contrary to that actually). As each year passes and you grow older, stay kind and keep doing you ❤️??????

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What defines the Rainbowcore aesthetic?

As Rainbowcore enthusiast Ariel Cassidy explains, Rainbowcore is exactly what it sounds like: An aesthetic that revolves entirely around rainbows!” Anything goes, so long as loads of colors are involved — even if that means putting glossy stickers all over your face.

In addition to dyed hair and colorful clothes, like tie-dye, nick-nacks are a staple of Rainbowcore: Many believers collect multicolored Kandi bracelets, rings, necklaces, dolls and other wildly chromatic goodies. It can be surprisingly accessible, because most of the accessories are cheap, plastic trinkets you can find at the Dollar Store.

Where did Rainbowcore fashion come from?

Well, Rainbowcore is a comprehensive name for a whole spectrum of excessively colorful aesthetics. “There are actually very similar aesthetics that Rainbowcore often falls into, and vice versa,” Cassidy explains. “They are Kidcore, Clowncore, Scenecore, Webcore and Decora Kei. Each aesthetic is unique in its own way, but for the most part, they’re all very colorful.”

Many of these aesthetics can be traced back to the last one Cassidy mentioned: Decora Kei, a Japanese style that involves extreme decoration, including heaps of accesories. Japanese singer Tomoe Shinohara is believed to have popularized Decora Kei in the 1990s due to her notably flamboyant fashion sense. FRUiTS fashion magazine in Japan covered the look during that time period, when Decora Kai was considered to be punk — FRUiTS mainly covered subcultures, and in Japan, many excessive styles have sprung up as a rebellion against traditional norms. Likewise, influential Rainbowcore brands, like 6%DOKIDOKI, popped up in the 1990s and called themselves “shockingly Kawaii,” or fashionably exaggerated.

These days, many people simply stumble upon Rainbowcore on TikTok or Instagram thanks to their love for colors and an unwillingness to abide by current fashion norms, which are both essential parts of being Rainbowcore. “For me, ever since I was little, I just loved bright things,” Cassidy says. “As I got older, I got more into dressing colorfully, which eventually led to going all out with colors in everything I wear.”

What do Rainbowcore devotees like about Rainbowcore?

“The main reason most of the Rainbowcore fanatics love having their looks revolve around rainbows is because it’s something that makes us feel happy to look at, especially considering how bland this world can be sometimes,” says Cassidy. “Whenever I go out somewhere, I almost always have people telling me how much they love how colorful I am and that it makes them so happy. I love that I can be myself and wear what I love, meanwhile spreading positivity to others without even realizing it! That in and of itself makes me feel joyful, knowing that my bright colors and positivity are radiating onto other people.”

Other than being mega-bubbly, what does a Rainbowcore lifestyle look like?

Besides the way we look, Rainbowcore people’s lifestyles aren’t very different from everyone else’s,” Cassidy says. “There isn’t anything we do or don’t do that anyone else does or doesn’t do. We just go about our day-to-day lives, but I’d say the only thing is it probably takes us a lot longer to get ready!”

I can only imagine.