Without a doubt, many of the products sold by Joe Weider, his brother Ben and his wife Betty were totally reputable. But in the 1970s, their mail-order ‘Body Shaper’ landed them in considerable hot water
In the mid-1960s, a father-and-son duo helped the country delude itself into thinking that if everyone drank like Don Draper — but really cut back on bread — they’d lose all the weight they ever wanted
I’m even pretty sure it’s why I did so badly on the SAT in high school
In the 1970s, Dr. Abraham I. Friedman’s advice to ‘reach for your mate, not your plate’ made a big splash amidst the the era’s diet and wellness fads. But was he onto something, or was it just another case of ‘sex sells’?