The Delightfully Refreshing Astroturf Campaign That Gave Us the Aperol Spritz

Confused by the rise of Aperol, a niche Italian aperitif, in the last five years? You’re not weird to question its viral growth, given the huge marketing campaign that pushed it into bars across America

Non-Alcoholic Elixirs Won’t Make You Drunk, But Will They Make You Horny?

Most of these booze-free beverages are full of herbal aphrodisiacs, so it would make sense that they’d encourage at least a few impure thoughts

How to Make Your Own Simple Syrup the Easy and Delicious Way

As my peers develop new and interesting skills in quarantine, I’ve mastered the fine art of dissolving sugar in water and will never shut up about it

Welcome to Mocktail Culture, the Least-Fun Way to Get Ripped Off

Fancy, pretentious and wildly expensive nonalcoholic drinks are ready to take over the restaurant and bar scene in 2020 — giving us even fewer ways to drink for cheap