consumer-behavior

The ‘Slam’ of Your Car Door Is Fake

Car doors are engineered to sound much sturdier than they really are. Welcome to the science of automobile psychoacoustics.

What I’ve Kinda, Sorta Learned Convincing the World to ‘Buy It for Life’

As the moderators of r/BuyItForLife (or BIFL), we devote countless hours to researching and recommending products that, theoretically, last a lifetime

The Gentleman’s Guide to Being a Good Customer on Black Friday

No day brings out the worst of humanity quite like Black Friday. On this notorious American tradition, customers get the chance to trample over one…

Liberals Complain Way More About Consumer Experiences

Because conservatives don’t like to rock the boat

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