brands

Sex, Lies and Cheap Cologne: An Oral History of Abercrombie & Fitch’s Softcore Porn Mag

The story of how an oversexed, strangely intellectual magazine by a polo shirt brand completed the improbable task of changing the course of sexuality in America’s malls, homes and moose-print boxers

How Do Companies Deal With an Unwanted Celebrity Endorsement?

The makers of MyPillow are thrilled with Trump’s seal of approval, but there are surely plenty of others who wouldn’t be

The Problematic Legacy of Mr. Peanut, Gay Capitalist

Out and proud or not, Mr. Peanut lived for a century as a slave-trading aristocrat, selling his fellow legumes to a gruesome death by mastication

How Chubbies Became the Poster Shorts for Corporate Pinkwashing

It all started with a pair of rainbow short shorts and a curious lack of a Pride Month donation pledge