brands

The Quest for ‘Authenticity’ in Marketing Is an Absurd, Impossible Dream

Businesses can’t sell us on the idea of authenticity if they don’t know what it really means. And once they do know what it means, then they REALLY can’t sell it.

The True Story Behind Adidas’ ‘All Day I Dream About Sex’ (And Other Bogus Brand Acronyms)

Adidas has been dreaming about sex for over 40 years, Fords have been ‘Fixed Or Repaired Daily’ for 60. Even Spam has a backronym, dating from WWII. But are any of them real?

Sex, Lies and Cheap Cologne: An Oral History of Abercrombie & Fitch’s Softcore Porn Mag

The story of how an oversexed, strangely intellectual magazine by a polo shirt brand completed the improbable task of changing the course of sexuality in America’s malls, homes and moose-print boxers

How Do Companies Deal With an Unwanted Celebrity Endorsement?

The makers of MyPillow are thrilled with Trump’s seal of approval, but there are surely plenty of others who wouldn’t be

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