I’m the Perfumer Who Created the Scent You Love to Hate — Abercrombie & Fitch’s Fierce

It might be a punchline to some — a smell synonymous with food courts and malls across the country. But it’s also one of the most successful fragrances in cologne history

Can the ‘New’ Abercrombie & Fitch Really Be As Good As People Are Claiming?

After a decade in the fast-fashion wilderness, the mall staple seems to have found its footing. But is that just shrewd marketing, or an actual commitment to put quality before prepsters and shirtless models?

Sex, Lies and Cheap Cologne: An Oral History of Abercrombie & Fitch’s Softcore Porn Mag

The story of how an oversexed, strangely intellectual magazine by a polo shirt brand completed the improbable task of changing the course of sexuality in America’s malls, homes and moose-print boxers

The Shirtless Abercrombie Model Is the Ghost of Retail’s Past

The early 2000s prepster store has entirely transformed its brand, but people still don’t want to shop there