It might be a punchline to some — a smell synonymous with food courts and malls across the country. But it’s also one of the most successful fragrances in cologne history
After a decade in the fast-fashion wilderness, the mall staple seems to have found its footing. But is that just shrewd marketing, or an actual commitment to put quality before prepsters and shirtless models?
The story of how an oversexed, strangely intellectual magazine by a polo shirt brand completed the improbable task of changing the course of sexuality in America’s malls, homes and moose-print boxers
The early 2000s prepster store has entirely transformed its brand, but people still don’t want to shop there