The Death Industry Goes Digital

Generally speaking, the terms “swiping right” and “funeral” seem like an unlikely pairing. But Cake, a Boston-based web app, is allowing users to do just that when it comes to planning for their inevitable demise. “Legal documents and forms are important, but they aren’t the appropriate starting point,” says Suelin Chen, Cake’s co-founder and CEO. “First you need to have clarity on your values and preferences.” Part of the new value system around death is an openness to talk about, which she chalks up to social media. Because witnessing others’ grief via Facebook or Instagram makes one’s own death less of an abstract inevitability and more of a tangible possibility.

Read about the new wave of apps tapping into the creative side of death planning here.

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