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Adam Elder

Adam Elder is a writer in San Diego. He's also written for Esquire and WIRED magazines, VICE, The New York Times, The Wall Street Journal, The Guardian, newyorker.com and elsewhere.

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The Plastic-Bottle, No-Marketing Economics of Bottom-Shelf Booze

There’s surprisingly little difference between well liquor and the good stuff — apart from the price

The Hidden Economic Miracle of Taco Bell’s Menu

How the taco giant lives mas among fast-food chains by reconfiguring the exact same stuff

What Would Happen If You Never Showered With Soap?

Would your skin actually be better off? What would you honestly smell like?