The tech startup era has gifted us with an abundance of ridiculous job titles, including Chief Happiness Officer, Hacker in Residence and Galactic Viceroy of Research Excellence.
The absurdity on display here would have you believe job titles are superficial (meaningless, even!), but for many professionals, that couldn’t be further from the truth — their job title determines their rung in the corporate bureaucracy; their compensation (to a large degree); and their perceived value when interviewing and negotiating for future jobs and salaries.
And so, negotiating a boss-sounding job title is as important, if not more so, than securing a sizable compensation package. Yet, in her nearly five years of coaching people how to negotiate during the hiring process, interview consultant Barbara Wally says she’s never heard of anyone trying to negotiate for a better job title.
That doesn’t mean you shouldn’t, however. In fact, you most certainly should. Here then are a few tips on how to become your industry’s next Chief Troublemaker…
A Good Job Title Is As Much About Future Jobs As It Is for Your Current One
At many established companies, job titles are directly tied to compensation. This is largely due to legal reasons, says Chris Collins, director of the Center for Advanced HR Studies at Cornell University. As companies have grown more sensitive to the gender pay gap and other implicit biases in their hiring and compensation practices, they’ve moved away from allowing candidates to negotiate individual salaries and started to embrace strict salary guidelines for each job title. That is, a person’s compensation is determined by their job title, not their negotiation skills.
That’s why securing a high-ranking job title is so important. Not only does it mean that you’ll make more at your current job, it gives you a good starting position when negotiating a salary for a different job in the future — a higher salary that will have a compounding effect in all subsequent jobs.
“For the individual, there’s a huge incentive to make your title sexier,” Collins says. “That way, when you have your title posted on LinkedIn or wherever, you seem like you’re above where you currently are professionally.”
Why Negotiating a Job Title Change is So Hard
Herein lies the paradox when it comes to negotiating a job title — a company often can’t grant a person a higher job title without also giving them a raise. Theoretically, getting a bump in job title should be a cost-free way for a company to placate a candidate or current employee, and thus, easy to obtain. But when salary guidelines are strict, title and compensation increases are inextricably linked.
Negotiating a job title change is dicey even when money isn’t involved. “[Changing a person’s title] doesn’t cost the company anything. They’re just words,” says Collins. “But it might open the company up to a discrimination lawsuit.” For instance, research shows women often don’t negotiating as fiercely as men. So a company could end up with a disproportionate amount of male senior vice presidents, making them liable to such a lawsuit.
A Job Title Increase is Easier at a Younger, Smaller Company
That said, if you don’t ask, the answer is always no. And there’s zero risk to bringing it up in an interview. The worst that happens is the hiring manager says that it’s not possible. (Unless you’re a relentless dick about the whole thing and manage to piss off the hiring manager.)
Collins says negotiating a better title is much easier when the company is relatively new and small, and roles are loosely-defined and malleable. “When a company is just making up titles for everybody, argue for whatever title you want. There’s plenty to negotiate there,” Collins says.
This, in part, is why we’ve seen so much “title inflation” (for lack of a better term) the past 10 to 15 years, Collins says. It used to be there was only one C-suite job at each company, and that was the CEO. Now there’s a Chief Financial Officer, a Chief Marketing Officer, a Chief Technology Officer and so on and so forth.
Have a Good Rationale for Why a Job Title Change is Necessary
When you do argue to have “senior” or “executive” added to your job title, you better come with a proper rationale, Collins says. Because an employer might be more amenable to changing your job title if you can demonstrate that the title doesn’t align with the responsibilities of the job, or how other jobs in the industry define their titles.
Wally says the best chance for a bump in title is when a person is on the cusp between two different titles in a company — say, associate and manager. “A company may be more willing to give a title bump without a salary bump in this context. Having that more senior title is indeed likely to be helpful for future titles and pay at future jobs.”
It might seem like a case of semantics, but in this case, semantics result in cold hard cash — or at least more cold hard cash than you had when you were the assistant to the regional manager.